颜色能对人类的情感产生作用 ,并直接影响到人们的交际效果 ,文化背景不同 ,赋予颜色的联想意义亦不同。故颜色是了解中西文化的又一窗口。本文仅就颜色篇中的第一部分“红色”的联想与象征意义 ,及其使用范围与实用价值在中西方的异同略过一、二。 Color can have an effect on human emotions, and directly affect people’s communicative effects. Different cultural backgrounds give associations of colors with different meanings. Therefore, the color is another window to understand Chinese and Western cultures. This article sketches the similarities and differences between the “Red” and the similarities and differences between the first part of the color articles and the western and the western countries in terms of their range of use and practical value.