论文部分内容阅读
近日,美国两大印刷企业——当纳利公司(R.R.Donnelley)和科德图文公司(Quad/Graphics)分别在年度报告里对美国印刷行业当前所面临的挑战进行了总结,并针对市场需求的下降提出了应对措施。当纳利公司在年度报告中指出,市场竞争加剧和产能过剩将继续给传统印刷订单和合同续签带来巨大的价格压力。这就意味着,印刷机利用率的下降和市场需求的缩水势必会导致印刷价格的下跌。作为美国第二大印刷企业的科德图文公司也在自己的年度报告
Recently, the two major printing companies in the United States, RR Donnelley and Quad / Graphics, respectively summarized the current challenges facing the printing industry in the United States in their annual reports. In response to market demand The drop came up with countermeasures. Donnelley pointed out in its annual report that intensifying market competition and overcapacity will continue to bring tremendous price pressures on traditional printing orders and renewal of contracts. This means that the decline in press utilization and market demand will inevitably lead to the decline in printing prices. Codutsoft, the second-largest printing company in the United States, is also in its annual report