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本文从当下电视相亲热潮折射出来的时下年轻人的婚恋观出发,分析了从古至今人们婚恋观念在话语表达上发生的一系列变化,以及由此体现出的人们价值观念的大转轨、拜金意识的升级和婚恋价值天平上的物质升级和精神萎缩。经济杠杆的启动,击碎了传统意义上才子佳人的乌托邦幻象,经济话语开始高频介入世俗化的生存空间。但人们在择偶过程中,对男女迥然不同的要求,则体现了社会对两性角色的刻板印象。文章对社会中性别刻板印象进行了分析和批评,反思了社会文化透露出的男性眼光对性别规训的传递和对受众性别刻板印象形成发挥的作用。
Based on the view of marriage and love of the young people nowadays reflected by the current television blind date, this article analyzes a series of changes in the discourse of people’s love and marriage since ancient times, as well as the great transition of people’s values, The escalation of the escalation of values and the shrinking of the spirit of the balance of love and marriage values. The start of economic leverage has shattered the utopian illusion of the genius and beauty in the traditional sense. Economic discourse began to intervene in the secular space of high frequency. However, people’s very different demands on men and women in the process of spouse selection reflect the social stereotypes of the two sexes. The article analyzes and criticizes gender stereotypes in society, and reflects on the role of male perspectives on gender discipline and social stereotypes created by social culture.