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演示文稿是今天自媒体时代下重要的交互媒介之一,无论公司或是个人、产品或是品牌都无法绕开这一推广形式。在大众创业、万众创新的当下,演示文稿改变了对外宣传的传统模式和定义。新技术和新观点重新塑造了演示文稿的设计法则,时代赋予了其全新的功能和价值。文章从演示文稿的设计思路和设计表现上对比传统视觉表现,并寻求二者之间的差异性,尝试推演演示文稿设计的原点和设计要素。
Presentations are one of the most important interactive media of today’s media age, and neither the company nor the individual, the product or the brand, can circumvent this form of promotion. At the moment of mass entrepreneurship and innovation, the presentations have changed the traditional modes and definitions of publicity. New technologies and new ideas have reshaped the design rules of presentations, which have given their brand new capabilities and values. The paper compares the traditional visual performance from the presentation design ideas and design performance, and seeks for the differences between the two. It attempts to deduce the origin and design elements of the presentation design.