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客户是企业的重要资源,是市场竞争的焦点,因此维系客户对企业来说具有重要意义。客户细分作为客户关系管理的核心概念之一,已成为一种基础性的分析方法,并且为包括操作层、战术层和战略层在内的企业管理提供全面的信息
Customer is an important resource for an enterprise and is the focus of competition in the market. Therefore, it is of great significance to maintain the client to the enterprise. Customer segmentation, as one of the core concepts in customer relationship management, has become a fundamental analytic approach and provides comprehensive information for business management including operational, tactical and strategic layers