无论有线环境还是无线时代,个体消费者使用最多的电子商务模式是B2C与C2C,本文针对这两种模式,采用调查问卷方式进行数据分析,数据结果显示在两种不同模式下,个体消费者对产品质量满意度存在差异。 Regardless of the wired environment or the wireless era, B2C and C2C are the most widely used e-business models for individual consumers. This paper analyzes the data by means of questionnaires for these two modes. The data shows that in two different modes, individual consumers There are differences in product quality satisfaction.