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中国小家电市场规模约为3500亿元,并以每年30%的幅度高速增长,成为家电市场新的利益爆发点。越来越多的家电企业加入这一行列,尤其是像海尔、美的这样家喻户晓的品牌已经把小家电视为主战场,激烈竞争。小狗电器作为只专注于家庭清洁领域,主打吸尘器的小体量品牌。根据天猫后台“数据魔方”统计显示,2008至2013年小狗电器已连续六年蝉联淘宝吸尘器类目销售榜首,2013年全年
China’s small home appliance market is about 350 billion yuan, and 30% annual rate of rapid growth, become the home appliance market new interest point. More and more home appliances enterprises to join this ranks, especially like Haier, the United States so well-known brands have the small home appliances as the main battlefield, fierce competition. As a small household appliance specializing in the field of household cleaning, Puppy Electric mainly focuses on the brand of vacuum cleaner. According to Lynx background “Data Rubik’s Cube ” statistics show that from 2008 to 2013 Puppy Electric has been the top seller of Taobao vacuum cleaner category for six consecutive years, 2013 full year