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近几年,省级党报继成功创办晚报、都市报之后,又纷纷办起了与第一子报类型相同、内容相近的第二子报,如《河南日报》办《大河报》之后又办《城市早报》、《浙江日报》办《钱江晚报》之后又办《今日早报》、《新华日报》办《扬子晚报》之后又办《南京晨报》、《四川日报》办《华西都市报》之后又办《天府早报》、《云南日报》办《春城晚报》之后又办《滇池晨报》、《安徽日报》办《新安晚报》之后又办《安徽商报》、《贵州日报》办《贵州都市报》之后又办《贵州商报》等等。这些子报在省级都市报、晚报和省会城市报纸已牢牢控制当地报业市场的情况下诞生,在市场的缝隙中寻找生机,竞争中相对处于弱势地位,大多数报纸仍处于亏损状态。《大众日报》成功办《齐鲁晚报》之后,于1997年又创办《生活日报》,作为报业集团的“狙击手”,不断创新,勇于竞争,今年广告收入预计达到5000万元,步入良性发展轨道,成为省报第二子报群体中的佼佼者。本刊发表此文,意在引起此类媒体同仁关注,展开讨论。
In recent years, following the successful establishment of the evening newspaper and the metropolitan newspaper, the provincial party newspaper has successively set up the second sub-newspaper of the same type and similar content as the first sub-newspaper, such as “Henan Daily” and “Dahe Bao” After the “Morning Post” and “Xinhua Daily” run the “Yangzi Evening News” after the “Morning Post” and “Zhejiang Daily” run the “Qianjiang Evening News”, they also run “Nanjing Morning Post” and “Sichuan Daily” to run “Huaxi Dushi Bao” Afterwards, it also organized “Tian An Zaobao” and “Yunnan Daily” to run “Spring City Evening News” and then held “Dianchi Morning News” and “Anhui Daily” to run “Xinan Evening News” City News “and then do” Guizhou Daily News “and so on. These newspapers were born under the circumstances that the provincial metropolitan newspapers, evening newspapers and capital cities newspapers had firmly controlled the local newspaper market. They were looking for opportunities in the cracks of the market and were relatively disadvantaged in competition. Most newspapers were still at a loss. After the ”Qilu Evening News“ was successfully run by Dazhong Daily, the ”Daily Life Daily“ was founded in 1997 as a ”sniper" of the newspaper group, constantly innovating and daring to compete. This year, the advertising revenue is expected to reach 50 million yuan, Development track, a provincial newspaper second sub-group leader. The publication of this article, intended to arouse the attention of such media colleagues, to discuss.