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随着广告业的快速发展,商品的发展过程也会逐渐地增加。在商品发展的过程中,为了使得宣传的效果更好,也为了使得大众能够更加全面地了解相关商品地信息,广告设计在商品销售的过程中显得尤为重要。广告的本质目的是为了给大家以视觉的刺激,只有有着深刻的视觉映象力的作品才是好的作品。因此,视觉记忆在当代广告设计中的运用显得尤为重要。本文就主要对视觉记忆在当代广告设计中的应用进行议论,希望能够给大家一些参考性的意见和建议。
With the rapid development of the advertising industry, the process of commodity development will also gradually increase. In the process of product development, in order to make the publicity more effective and to make the public have a more complete understanding of the relevant information about the product, the advertisement design is particularly important in the process of product sales. The essence of advertising is to give everyone a visual stimulus, and only works that have a profound visual image are good works. Therefore, the use of visual memory in contemporary advertising design is of particular importance. This article mainly discusses the application of visual memory in contemporary advertisement design, and hopes to give some reference opinions and suggestions for everyone.