特许经营在国外发展已相当成熟，但在我国仍是新兴事物，许多经营者对特许经营的认识也相当模糊，因此我们有必要借鉴国外先进经验，结合我国具体特点走出一条有中国特色的特许经营的发展道路。特许连锁经营的特色和优势特许连锁经营又称合同连锁，是以契约为基础的连锁方式，? Franchising has been quite mature in foreign countries, but it is still a new phenomenon in our country. Many operators have a rather vague understanding of franchising. Therefore, it is necessary for us to learn from the advanced experience of other countries and get rid of a franchise with Chinese characteristics in light of the specific characteristics of our country The path of development. Franchised franchise features and advantages Franchise chain, also known as contract chain, is based on the contract chain,?