“顶新国际集团”生产的“康师傅”牌方便面,据调查,具有很高的市场占有率,这不仅与其质量好、花式品种多有关,而且其独特的广告宣传起到了很大的作用。广告中最突出的要数那绝妙的广告词。你看:在电视画面的真实性映衬下,再配以“康师傅方便面:香喷喷,好吃,看得见”的清甜话语,真让观者不得不“口水都流下来了”。“香喷喷,好吃,看得见”妙就妙在道出该产品“色、香、味”俱全,是配料真实可见,从而博得消费者的青睐。为在本世纪末人民生活达到小康水平,各级各部门都展开了对小康的研究、设计和规划,出现了不少研究、设计、规划小康的“康师傅”。鉴于小康是一个庞大的社会经济系统工程,这些“康师傅”们制作 The “Master Kong” brand instant noodles produced by “Dingxin International Group” has a high market share according to the survey. This is not only related to its good quality and fancy variety, but also its unique advertising has played a significant role. The most prominent advertisement is the wonderful advertisement. You see: Against the reality of the TV screen, with the sweet discourse of “Master Kong instant noodles: fragrant, delicious, and visible”, the viewers are forced to “drink their saliva down”. “Fragrant, delicious, and visible” is a wonderful way to say that the product is full of colors, fragrances, and tastes. It is a real ingredient and it has won the favor of consumers. In order to reach a well-to-do level in the people’s livelihood at the end of this century, various departments at all levels have begun research, design and planning of a well-to-do society. There have been many “masters” who have studied, designed and planned well-to-do. Given that Xiaokang is a huge socio-economic system project, these “masters” have made