论文部分内容阅读
本文提出了现阶段“做产业链”存在的误区,根据郎咸平“6+1”理论,运用实例分析了品牌创新与提升产业链价值的关系,提出了提高产业链价值的措施。
Based on the theory of “6 + 1” by Lang Xianping and “6 + 1 ”, this paper analyzes the relationship between brand innovation and upgrading the value of the industrial chain and puts forward measures to increase the value of the industrial chain.