建立资本观念,注意有形资产和无形资产的融合 在资本里面有两个东西值得一说。一个是名牌,很多地方并没有认识到什么是名牌,往往把名牌产品与名牌混淆。名牌产品不等于名牌,再好的名牌产品也会过时,而名牌不会过时,因为名牌产品的载体是产品,名牌的载体是商标和商号。许多企业包括许多著名企业往往只宣传自己的产品,不宣传自己的品牌。比如贵州新义酒厂生产的“贵州醇”,它的商标是南盘江,它却把贵州醇打得很响。茅台酒厂也推出贵州醇,一 The establishment of the concept of capital, pay attention to the integration of tangible assets and intangible assets There are two things in the capital worth mentioning. One is a brand name, many places did not recognize what is a brand name, often confused brand names and brand names. Brand-name products are not equal to brand names, even the best brand-name products will be outdated, and brand names will not be outdated, because the brand-name products carrier is the product, brand name carrier is a trademark and trade name. Many businesses, including many famous companies tend to promote their own products, not to promote their own brand. For example, “Guizhou Alcohol” produced by Guizhou Xinyi Distillery is a trademark of Nanpanjiang River. However, it rang Guizhou Alcohol very loudly. Moutai winery also launched Guizhou alcohol, one