平面设计在商业经济中扮演着重要的角色,而随着商业经济进入到品牌经济时代,在平面设计中,除了以前所追求的视觉语言以外,品牌理念的因素也产生着越来越大的影响,需要我们去探讨关于品牌理念对于平面设计的影响,探究如何使平面设计在品牌经济时代具有更高的实效性。 Graphic design plays an important role in the business economy. As the commercial economy entered the era of the brand economy, in the graphic design, in addition to the visual language previously pursued, the brand concept has an increasingly greater impact , We need to explore the impact of brand concept on graphic design to explore how to make graphic design more effective in the era of brand economy.