产品命名漫议孙红芹成功的产品命名，能给人以深刻的影响和记忆，迅速为人们所接受和喜爱，对提高企业和产品知名度大有裨益。不当的名称选择，尤其是外销产品名称不雅，不但会影响营销效果，甚至会遭到冷落，断送前程。杭州市的一家校办企业与有关院校合作开发儿童营养液... The product naming and discussion of Sun Hongqin’s successful product naming can give people profound influence and memory, and is quickly accepted and loved by people. It is of great benefit to improving the visibility of enterprises and products. Improper name selection, especially the name of the exported product, will not only affect the marketing effect, but will even be neglected and the future will be cut off. A school-run enterprise in Hangzhou cooperates with related institutions to develop children’s nutrition...