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激烈的竞争导致旅游地进入品牌竞争时代,品牌营销的作用日益突出。文章对国内外旅游地品牌营销的文献做了简述,并从实证方面分析得出旅游地品牌营销的一些结论。
Fierce competition led to the era of competition into the brand, brand marketing has become increasingly prominent role. The article gives a brief account of the domestic and international tourism brand marketing literature, and from the empirical analysis of tourism brand marketing conclusion.