数字技术和网络的高速发展使得传统媒体的发展面临一场巨大革命。各式各样的新媒体渐渐成为当今世界信息的集散枢纽,它们在我们生活学习工作等各个领域中发挥着越来越重要的作用。在新媒体急速扩张的时代,电影的发展与电影文化的传播较之传统媒体下的发展与传播也产生了变化。本文将从新媒体的定义,新媒体扩张下电影发展与电影文化传播现状,新的媒体形态下电影文化的传播特点等角度进行分析新媒体扩张对电影发展及电影文化产生的一系列影响与产生的问题。 The rapid development of digital technology and network has made the development of traditional media face a huge revolution. A variety of new media have gradually become the hub for the distribution of information in today’s world. They play an increasingly important role in various fields such as our life learning work. In the era of rapid expansion of new media, the development of film and the spread of film culture also changed compared with that of traditional media. This article analyzes the impact of new media expansion on film development and film culture from the perspective of the definition of new media, the development of film under the new media expansion and the status quo of film culture communication, and the characteristics of the film culture under the new media format problem.