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在当下这样一个互联网时代里,微博作为人人具备的社交软件,其应用成效在营销活动中也日益凸显。微博营销具有无限的发展潜力,基于上述背景,本文在总结整理微博营销相关理论的基础上,以小米为研究对象,对微博营销进行SWOT分析,详细解读了微博营销的优势、劣势、机会与威胁,以期对各大企业进行微博营销具有借鉴作用。
In today’s Internet era, weibo as a social software for everyone, the effectiveness of its application in marketing activities have become increasingly prominent. Based on the above background, this article summarizes and organizes the related theories of Weibo marketing, takes Millet as the research object, conducts the SWOT analysis to the Weibo marketing, explains the advantages and disadvantages of the Weibo marketing in detail , Opportunities and threats, with a view to the major companies microblogging marketing reference.