战争,说到底就是对稀缺的生存资源(地缘或自然资源)的争夺,不管是以民族、宗教、反恐的名义,也不管是汉尼拔、拿破仑,还是今天的小布什。战争的艺术,除了它的政治上的关系以外,就是对战略、战术、后勤及诸多兵种的综合应用的研究。市场营销不管阶段的目标如何,它的最终目的就是要让公司的产品或服务保有或提高市场占有率,维持、增加盈利水平。市场的规模(现有的和潜在的)、消费者的荷包及支出结构在较长时间内是既定的,因此在竞争的市场,特别是在需求趋向于饱和的市场,营销就跳脱单一公司的范围,演变成为众公司之间对稀缺的市场资源的争夺战,成为 The war, in the final analysis, is a scramble for scarce living resources (geopolitical or natural resources), whether in ethnic, religious or anti-terrorism nor Hannibal, Napoleon or today’s Bush. The art of war, apart from its political relations, is a study of the comprehensive application of strategy, tactics, logistics and many branches of arms. The ultimate goal of marketing regardless of the stage of its goal is to make the company’s products or services to retain or increase market share, maintain and increase profitability. Market size (current and potential), consumer purse and spending structures are long established, so in a competitive market, especially in markets where demand tends to be saturated, marketing jumps out of a single company The scope of evolving into a scramble between the public companies for scarce market resources to become