矿山企业的营销有其显著特点和天生弱点,如何结合矿山企业矿产品市场特点,细化市场风险,对于提高矿山企业营销能力,克服矿产品市场营销弱点,防范市场风险有着积极意义。人们常说:市场经济即风险经济,市场风险是对整个市场而言的,它是一个很大的概念,通常情况下对不同行业,不同企业,不同产品在不同时期市场下,有着不同的风险表现特性,这就是市场营销动态性、复杂性、风险性所在。作为矿山企业,其矿产品营销有其资源性显著特点,也有其市场狭窄的天生弱点,为此 The marketing of mining enterprises has its own distinctive features and inherent weaknesses. How to combine the characteristics of mining enterprise mineral products market, refine market risks, and have positive significance for improving the marketing ability of mining enterprises, overcoming the weaknesses of mining product marketing and preventing market risks. It is often said that market economy is the risk economy and market risk is for the entire market. It is a very big concept. Under normal circumstances, different industries, different companies, and different products have different risks in different markets. Performance characteristics are the dynamics, complexity, and risk of marketing. As a mining company, its mineral product marketing has its own resource-conspicuous features and its narrow natural weaknesses.