在了解旅游资源与开发现状的基础上,对山西醋文化养生旅游开发进行SWOT分析,进而提出山西醋文化养生旅游开发策略:打造独具特色的醋文化养生旅游品牌;整合省内资源进行整体规划、合作开发;深入挖掘醋文化养生内涵,开发形式多元化;明确目标市场,进行创意营销。 On the basis of understanding the current situation of tourism resources and development, SWOT analysis was made on the development of Shanxi vinegar health-preserving tourism, and then put forward the development strategy of Shanxi vinegar health-preserving tourism: to create a unique brand of vinegar culture and health tourism; to integrate the resources in the province for overall planning , Cooperation and development; dig deep cultural connotation of vinegar culture, the development of diversified forms; a clear target market for creative marketing.