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在我国,广播电视台是媒体数字内容的最大生产者、拥有者和使用者,无疑广电行业责无旁贷是媒体大数据的当然驾驭者。如果说未来几十年将由数据经济驱动世界的话,广电以用户为核心的服务传统,加之长期对用户数据资源的掌握和开发,毋庸置疑,广电既是未来数据经济的基础行业,更是未来广播电视台核心竞争力的关键所在,使得我们广电自然也无法置身于大数据经济之外。
In our country, radio and television stations are the largest producers, owners and users of digital content in the media. Without a doubt the radio and television industry is of course the driver of media big data. If we say that the data economy will drive the world in the coming decades, Radio and Television’s user-centered service tradition and the long-term mastery and development of user data resources make it indisputable that radio and television are not only the basic industries for the future data economy but also the future radio and television stations The key to the core competitiveness lies in the fact that we are naturally unable to place ourselves in the big data economy.