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随着社会经济的快速发展,社会营销、绿色营销等现代营销观念正逐步取代传统的营销观念推动着企业的发展,企业的营销行为已不再是一种纯经济的行为,更多地体现了社会和谐的思想。在构建和谐社会,倡导资源节约型、环境友好型社会,走可持续发展之路的新形势和环境下,企业应大力开展和谐营销,不断提高自身的竞争优势,实现经济和社会的和谐发展。
With the rapid development of social economy, modern marketing concepts such as social marketing and green marketing are gradually replacing the traditional marketing concepts to promote the development of enterprises. The marketing activities of enterprises are no longer purely economic activities, Social harmony thinking. Under the new situation and environment of building a harmonious society, advocating a resource-saving and environment-friendly society and taking the path of sustainable development, enterprises should vigorously carry out harmonious marketing and constantly improve their own competitive advantages to achieve the harmonious development of economy and society.