如果我们对十多年来国内公共关系理论研究的历史和现状稍作分析,就会发现这样一个事实:尽管国内出版的公关书籍和发表的论文很多,而且不乏新思想、新观点,但对它们的评论却很少。在已出版的各种著述中,优秀的上乘之作有之,滥竽充数者也有之。评论与批评工作跟不上,使得好的东西得不到肯定,错误的、荒谬的东西也得不到纠正,以致对公关学术的繁荣与理论的发展产生了不利 If we make a brief analysis of the history and current situation of the research on domestic public relations theories for more than a decade, we will find the fact that despite the large number of published public relations books and published papers in China and the lack of new ideas and new ideas, The comments are few. Among the various publications that have been published, there are excellent teachers who are good at creation and those who are good at creation. Criticism and criticism work can not keep up, so that good things can not be affirmed, wrong, absurd things can not be corrected, resulting in public relations academic prosperity and theoretical development had a disadvantage