一、理想名称是一笔无形的财富自古以来,人们对命名就十分重视,都希望有个好的名字,以祈事业有成,飞黄腾达。孔子就说过:“名不正则言不顺,言不顺则事不成。”今天,随着市场经济的发展,各式各样的商品不断推出,各式大楼、公司、商场不断涌现,如何做好命名工作,是人们不可忽视的课题。因为一个理想企业名称,是一笔无形的资本,一个好名字的产品,对销售有着重要意义。二、专业公司名称是否有些名不符实?许多专业公司,例如外贸专业公司名称,大多是解放初期制定, First, the ideal name is an intangible wealth. Since ancient times, people have attached great importance to naming, and they all hope to have a good name, in order to pray for success and achieve success. Confucius said: “If the name is not right, if you don’t, then you can’t do well.” Today, with the development of the market economy, various kinds of commodities have been introduced, and various types of buildings, companies and shopping malls have emerged. How to do a good job in naming is an issue that people can not ignore. Because an ideal business name is an intangible capital, a good name product is of great significance to sales. 2. Is there any misunderstanding of the name of a professional company? Many professional companies, such as the names of foreign trade companies, are mostly established during the early days of liberation.