在国内、国际市场上,“热门货”常常会招来许多企业的仿制,这在新产品开发策略中可称之为紧跟策略。运用得好,可以赚大钱。但在运用紧跟策略时,务必注意三点:(1)要对市场供需情况特别敏感,要高速收集、分析和利用市场情况的信息,从中找出最有开发前途的新产品,把别人原先的那部分市场抢过来,甚至代替别人的领先地位,把别人的市场优势压下去;(2)要 In the domestic and international markets, “hot goods” often attract many companies’ imitation, which can be called a strategy in the new product development strategy. With good use, you can make a lot of money. However, when applying the strategy, it is important to pay attention to three things: (1) To be particularly sensitive to market supply and demand, to collect, analyze, and use market information at a high speed, to identify the most promising new products, and This part of the market grabs, and even replaces, the leading position of others, pushing down the market advantage of others; (2)