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随着农村金融市场的竞争日趋激烈,农信社要想在农村金融市场竞争中站稳脚跟,实现又好又快发展,只有进一步转变经营观念,加大金融服务的创新力度。其中,推行客户经理制,全面满足客户多元化、层次化金融需求,为客户提供全方位优质服务是有效方式之一。但在贫困地区,由于农信社的主营业务仍然是存贷款业务,信贷人员向客户经理制转型还存
With the increasingly fierce competition in rural financial markets, if RCCs want to gain a foothold in rural financial market competition and achieve sound and rapid development, they should only further change their business concepts and increase the innovation in financial services. Among them, the implementation of customer manager system, to fully meet customer diversification, stratification of financial needs, providing customers with a full range of quality services is one of the effective ways. However, in poor areas, as the main business of rural credit cooperatives is still the deposit and loan business, credit personnel to the client manager system still exist