时下,农村经济结构调整步伐加快,“科技兴农”已深入人心,然而许多农民的市场意识却很淡薄,主要表现在:一是市场预测随大流,什么赚钱种什么,一窝蜂种啥都种啥。结果形成产品积压,销路不畅,只好降价出售。二是不善于捕捉市场信息,不打“时间差”,不钻市场空档,经济效益低。三是不善于营销,在家坐等上门收购。对市场价格不了解,任人“宰割”。四是名牌意识淡薄,不对农产品进行包装,大众化产品难与名牌产品相抗衡。 解决这些问题的办法有很多种,其主要目的就是让农产品有一条畅通的渠道,确保农产品卖得出去卖个好价钱,增加农民收入,而代理商在农产品促销中起着至关重要的作用。因为他们是农村中头脑灵活,热衷于信息服务,了解本地农产品构成,又了解外面的市场行情,与外地客 Nowadays, the adjustment of rural economic structure is accelerating. “Prospering agriculture by science and technology” has won popular support. However, many farmers have weak market awareness, mainly in the following aspects: First, the market forecast depends on the current and what makes money, What. The result of product backlog, poor sales, had to lower prices for sale. Second, not good at capturing market information, do not fight “time difference”, not drilling the market gap, low economic efficiency. Third, not good at marketing, home wait door-to-door buy. Do not understand the market price, any person “slaughtered.” Fourth, brand awareness is weak, do not package agricultural products, popular products difficult to contend with brand-name products. There are many ways to solve these problems. Its main purpose is to have an open channel for agricultural products, ensure that agricultural products can be sold for a good price and increase the incomes of farmers, and the agents play a crucial role in promoting agricultural products. Because they are agile in the rural areas, keen on information services, understand the composition of local agricultural products, but also understand the external market conditions, and foreign visitors