“社会主义新农村”正在成为当代中国小康社会建设的关键词之一。在和谐农村的建设中,文化和社会建设无疑是一项基础工作。应该看到,目前仅仅停留于送戏、送书、送演出、送电影、送科技等蜻蜓点水式的“送文化下乡”的“喂食”式的帮助是不够的。如何将“送”文化变为“种”文 “New Socialist Countryside” is becoming one of the key words in building a moderately prosperous society in contemporary China. In the construction of a harmonious rural area, cultural and social construction is undoubtedly a basic task. It should be noted that it is not enough for the “feeding” type of “sending culture to go to the countryside”, which currently only serves to play games, send books, deliver shows, send movies, send science and technology, and so on. How to “send” culture into “kind” text