论文部分内容阅读
在西方社会的传播中,由于相同字母的排列组合而影响消费者决策行为的情况不在少数,因为商品的名字与消费者的名字存在某种联系,从而使得消费者对商品产生好感,而进一步,展开消费行为的情况,我们称之为“名字文字效果”。但是西方国家多数是拉丁文语言文字系统。在中国,我们所使用的文字是象形文字系统,和拉丁语系存在巨大的差异,那么在我们的象形文字系统中是否也存在着这样的影响效果?影响有多大?我们平时所接触的商品是否能够应用这种效果?本文着重分析这种“名字文字效果”在象形文字中的影响作用,并且深入探讨其影响范围和深度,对比拉丁语言系统加以假设佐证,以便指导广告宣传策略,增加消费决策影响力。
In the spread of western society, due to the arrangement of the same letters and the impact of consumer decision-making behavior is not unusual, because the name of the product and the consumer’s name there is some connection, so that consumers have a favorable impression of the product, and further, The case of consumer behavior, we call it “name text effect ”. However, most Western countries are Latin language writing systems. In China, the texts we use are hieroglyphic systems, which make a huge difference from the Latin language system. So is there any such effect in our hieroglyphics system? How Much is it Affected? Can we contact the merchandise normally Applying this effect? This article focuses on analyzing the effect of this “name text effect” in hieroglyphs and explores its scope and depth in depth, assimilating the Latin language system to support the assumptions in order to guide the advertising strategy, increase spending Decision-making influence.