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为提升我国高速列车的品牌形象,增强其文化适应性和地域感召力,提出了高速列车意象仿生设计方法。利用思维流程分析法细化了设计步骤,讨论了意象确定过程中本身意象和对象意象两者的匹配,并确定了方案设计过程中意象表现和技术约束间的取舍,指出列车意象仿生有隐喻产品性能、契合用户身份、提升品牌形象3个目的。设计了大白鲨意象的列车造型,并对方案的气动性能进行验证。实例表明:意象仿生时,本身意象和对象意象的匹配可由设计目的确定,但意象和技术间的取舍需要根据具体情况确定。该方法有助于设计人员更精准地把握意象—仿生设计的过程,促进轨道车辆造型设计发展。
In order to enhance the brand image of China’s high-speed trains and enhance their cultural adaptability and geographical appeal, a biomimetic design method for high-speed train images was proposed. The paper uses the thinking process analysis method to refine the design steps, discusses the matching between the image itself and the object image in the image determination process, and determines the trade-off between the image representation and the technology constraint in the project design process. Performance, user identity, enhance the brand image of three purposes. The image of Jaws is designed and the aerodynamic performance of the scheme is verified. The examples show that the matching between the image itself and the object image can be determined by the design purpose when the image is bionic, but the trade-off between image and technology needs to be determined according to the specific situation. This method helps designers grasp the process of image-bionic design more accurately, and promotes the development of rail vehicle design.