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营销渠道对快速消费品行业发展意义非凡,它是企业与市场的桥梁,是企业提高竞争力的重要组成部分。文章以安徽皖酒集团为研究对象,调研皖酒集团的营销渠道,分析集团营销渠道中存在的问题并提出解决的方案。
Marketing channels for the development of fast moving consumer goods industry is of extraordinary significance, it is a bridge between business and market, is an important part of enterprises to enhance competitiveness. The article takes Anhui Anhui Wine Group as the research object, investigates the marketing channels of Anhui Wine Group, analyzes the existing problems in the group marketing channels and puts forward the solutions.