运用文献资料、问卷调查等方法对成都地区110名在校青少年进行了新媒体对其体育消费的影响调查,调查的样本均为14—17岁的在校初中生。结果表明,青少年体育消费的水平与新媒体对体育用品的宣传程度有很大的关系,新媒体对体育用品的宣传形式和宣传力度在一定程度上决定着青少年是否会进行体育消费。 Using literature, questionnaires and other methods, 110 youngsters in Chengdu were surveyed about the impact of new media on their sports consumption. The samples of the survey were all junior high school students aged 14-17. The results show that the level of adolescent sports consumption is closely related to the new media’s promotion of sporting goods. The publicity and promotion of sporting goods in the new media to a certain extent determine whether young people will engage in sports consumption.