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对于媒体受众的研究从来都不能忽略女性受众这一社会群体。这一群体规模庞大,为大众媒介的主要传播对象之一。然而,就性别而言,女性受众却始终表现为被动与沉默。
Research on the media audience can never ignore the social group of female audiences. This group is large and one of the main communication objects of the mass media. However, in terms of gender, the female audience has always been shown to be passive and silent.