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信息已成为当今社会中的一种重要资源,因此一方面,很多企业都需要借助于媒体来开展一些有利于自己的宣传报道;另一方面,受市场经济的影响,媒体也会不断地利用自身的发言权和企业结合起来,为企业的公关活动创造条件。但值得注意的是,在开展、经营这种媒体式的公关活动过程中,往往存在着许多商业贿赂现象,这些问题应该引起我们对媒体活动的道德反思。
Information has become an important resource in today’s society. Therefore, on the one hand, many enterprises need to rely on the media to carry out some conducive to their own publicity; on the other hand, under the influence of the market economy, the media will continue to use their own The voice and business combine to create conditions for the company’s public relations activities. However, it is noteworthy that many commercial bribery phenomena often occur in the course of conducting and running such media-based public relations activities. These problems should arouse our moral reflection on media activities.