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目前,在纸媒社会体育报道过程中,社会体育报道数量与竞技体育报道数量差距较大。同时,相对单一的报道方式以及相对狭窄的报道视角,制约了纸媒社会体育报道的有效传播以及纸媒社会体育报道功能与价值的充分发挥。面对这些问题,纸媒必须明确受众定位,优化新闻写作技巧,在社会体育报道中体现人文关怀,强化报道深度,挖掘新闻价值,提升纸媒社会体育报道对受众的吸引力。
At present, there is a big gap between the number of social sports reports and the number of sports reports in the social media coverage of paper media. At the same time, the relatively single reporting method and the relatively narrow reporting angle restrict the effective transmission of media coverage in paper media and the full play of social media coverage function and value in paper media. In the face of these problems, paper media must clearly position the audience, optimize the skills of news writing, display humanistic care in social sports reports, enhance the depth of reports, tap the news value, and enhance the attractiveness of media reports to the audience.