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随着全球化的发展,跨文化传播已经势不可档,跨文化传播中处于弱势的国家由于长期处于文化逆差局面,面临文化殖民的危险也越来越大。其根源与经济基础薄弱、不注重保护本土文化、缺乏文化创新密切相关。此时,弱势国家必须采取积极的应对措施,首先可以接受跨文化传播,但是对输入的外国文化要取其精华去其糟粕,其次在本国进行跨文化传播时要讲究传播策略。
With the development of globalization, cross-cultural communication is overwhelming. As a result, the weakened countries in intercultural communication are at an ever-present cultural deficit and are at an ever-increasing risk of facing cultural colonization. Its root causes are closely related to the weak economic foundation, lack of emphasis on the protection of indigenous cultures and the lack of cultural innovation. At this point, the disadvantaged countries must take active measures to first accept intercultural communication, but to import the best of its foreign culture to the dross, followed by intercultural communication in the country to pay attention to communication strategy.