随着新媒体带动内容产业产生,传统媒体内容生产已经不合时宜,新媒体时代媒体的内容生产又面临一系列问题。内容产业要想真正获得生机活力,就需要进一步构建内容数据库。对此,有必要针对新媒体时代内容生产的新变化,对新媒体时代语境下构建内容数据库的优势以及内容数据库构建后出现的问题进行反思,以寻求新媒体时代内容产业的突围和长久发展。 As the new media drives the production of the content industry, the production of traditional media has become outdated, and the media production in the new media era faces a series of problems. The content industry in order to truly gain vitality, we need to further build the content database. In this regard, it is necessary to reflect on the new changes in the content production in the new media era, to reflect on the advantages of constructing the content database in the new media age context and problems after the construction of the content database so as to seek the breakthrough and long-term development of the content industry in the new media era .