大凡有些影响的报刊,包括企业报刊和工人报刊在内,总是有自己独到的东西,如出了名的栏目、打得响的作品。有人概括,这就是精品效应。有了精品,读者熟悉了,社会认可了,并得到兄弟报刊甚至整个新闻界的普遍赞赏,报刊的地位、知名度自然提高了。一精品,在当前新闻改革不断深入、报刊竞争日益激烈的形势下,显得特别重要。这好比一家企业,有了自己的名牌产品,在激烈的市场竞争中就能立于不败之地;又好比一个商号,有了自己的名牌字号,就能“好酒不怕巷子深”, There are always some unique articles in newspapers and periodicals, including the corporate press and the workers’ press, which are generally influential, such as the famous columns and loudly-titled works. Someone to sum up, this is the boutique effect. With the excellent products, the readers are familiar with, socially recognized, and universally praised by brothers and even the entire press. The status of newspapers and periodicals naturally increases. A fine, under the current situation of deepening press reform and the increasingly fierce competition in newspapers and periodicals, is of particular importance. This is like a business, with its own brand-name products, in the fierce market competition will be invincible; Also like a firm, with its own brand-name, you can “good wine is not afraid of the alley”