“中国有那么大的潜在市场,乳业蛋糕是可以做大的,”上海奶业协会秘书长陈新表示。而一旦乳业蛋糕做大,龙头企业固然可以成为泰山北斗,中小企业也能拥有自己的“一亩三分地”。铭泰乳业咨询执行副总劳兵也认为,按照国外乳业的发展经验,超高温消毒奶是卖不掉的,一旦消费者明白过来,市场主导产品仍将是巴氏消毒奶(纯鲜奶)的天下。而纯鲜奶由于受制于物流,销售范围只能局限在300公里以内,中小型企业“只要守住自己家门口这块地”就能生存。那么只要策略得当,在乳业这个市场中,不管是光明、伊利等龙头企业,还是卫岗、长富等地 “China has such a big potential market, dairy cakes can be bigger, ” said Chen Xin, secretary general of Shanghai Dairy Association. Once the dairy cake bigger, leading enterprises can of course be Taishan Beidou, SMEs can also have their own “one acre three points.” Mingtai Dairy Consulting Executive Vice President also believes that, in accordance with the experience of foreign dairy development, ultra-high temperature disinfection milk is not sold, once consumers understand that the market-leading products will still be pasteurized milk (pure milk) The world. The pure milk due to subject to the logistics, the scope of sales can only be limited to 300 km, small and medium enterprises “as long as you hold the door to this piece of land ” can survive. Well, as long as the strategy properly, in the dairy market, whether it is bright, Yili and other leading enterprises, or Weigang, Chang Fu and other places