随着我国零售业对外开放的扩大和步伐的加快,外商零售业纷纷进入我国市场,导致我国零售业面临更加激烈的全球化市场竞争。我国零售企业为了生存和发展,必须实行联合重组,企业可利用联合重组后的优势实施扩张经营。开办连锁店就是联合重组后最有效的扩张途径,也是我国零售业今后的发展方向。 With the opening-up and opening-up of China’s retail industry, foreign retailers have entered the Chinese market one after another, causing our retailing industry to face more intense competition in the global market. In order to survive and develop, China’s retail enterprises must implement joint reorganization, and enterprises can take advantage of the combined reorganization to implement expansion. Starting a chain store is the most effective after the joint reorganization expansion path, but also the future development of China’s retail industry.