一、诚实商品在日本,“美津浓”已成为运动用具的代名词。人们都知道它是年销40亿日元的世界性运动用具厂家。这家企业出售的运动内衣,袋子里附有一张纸条,上面写着:“这个运动内衣在日本是用最优秀的染料、最优秀的技术染色的。但遗憾的是茶色的染色还没有达到完全不会褪色的境界,还会稍为褪色。”这种把商品的缺点毫不隐瞒地告诉消费者的说明书,在全世界也许是绝无仅有的了。这种摸透了消费者心理的做法,赢得了大众对该厂家的信任。 I. Honest Products In Japan, “Mizuno” has become synonymous with sports equipment. People all know that it is a worldwide sports equipment manufacturer that sells 4 billion yen annually. This company sells sports underwear with a note in the bag saying: “This sports underwear was dyed with the finest dyes and the best techniques in Japan. Unfortunately, brown dyeing has not yet been achieved. The realm, which will not fade at all, will fade slightly." This kind of instruction that tells consumers the truth about the disadvantages of goods is perhaps the only one in the world. This approach through the consumer psychology, won the public’s trust in the manufacturer.