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就在我们津津乐道地享受着新媒体带给人们的便捷之时,电视新闻却在这个新生代的传播方式面前面临着挑战和发展难题。作为传统传播方式的一种,电视新闻应该在惨烈的竞争中正确对待新媒体带来的挑战和市场的分割,同时要结合自身优势和魅力,顺应时代发展趋势,开发出一条适合自身发展的特色化生存道路,不断提升自身竞争力,不断紧跟时代步伐,在挑战面前寻找到发展之路。
Just as we relish enjoying the convenience brought by new media, the television news is facing challenges and development challenges in this new generation of modes of communication. As a kind of traditional means of communication, the television news should correctly handle the challenges posed by the new media and the market segmentation in the fierce competition. At the same time, in light of its own advantages and charisma, television news should follow the development trend of the times and develop a characteristic suitable for its own development To survive, and constantly improve their competitiveness, keep pace with the times, in the face of the challenge to find the road to development.