伴随着中国电纸书市场的勃兴,“电纸书热”已然演变为一种独特的文化现象。特别在是汉王电纸书一跃成为中国电纸书市场的领军者之后,关于这一电子阅读设备的讨论更是成为学界与业界的热点话题。然而大部分文章仅仅局限于技术视角进行评析。本文以汉王电纸书为研究范本,探求其从技术到市场再到整合发展的思路转变历程。通过对其成功之道与不足之处的分析,尝试着提出调整方略。 With the rapid development of China’s electronic paper book market, the “hot paper” has evolved into a unique cultural phenomenon. Especially after the Hanwang electric paper book became the leader of the Chinese electronic paper book market, the discussion about this electronic reading device has become a hot topic in academia and the industry. Most articles, however, are limited to technical perspectives. In this paper, Hanwang electronic paper as a research paradigm, to explore its technology from the market to integration and development of ideas change process. Through the analysis of its success and inadequacies, try to put forward the adjustment strategy.