让客户信赖“我们公司的某业务员。很擅于开发新客户,可是,却无法维持长期交易!”某批发商的业务经理很感慨地说。这一类的话到处可闻,但是,对于定点巡回、直接推销的产品而言,未能继续交易,就没有丝毫意义。分析为什么会只做一次生意就告结束的原因,有下列几点:一、购入的产品滞销或顾客评价不佳。二、不能获得应有利润,别家商店能廉价售出相同产品。三、业务员未配合产品支持客户销售。 Let customers trust “A salesman in our company is very good at developing new customers, but it is unable to maintain long-term transactions!” said a business manager of a wholesaler with emotion. This type of words can be heard everywhere. However, for fixed-point tours and direct-to-market products, there is no point in not being able to continue trading. The reasons why the analysis of why one business only ends is the following: First, the purchased products are poorly sold or the customers’ evaluation is poor. Second, can not obtain due profits, other stores can sell the same product cheaply. Third, the salesman did not cooperate with the product to support customer sales.