论文部分内容阅读
中小企业在我国经济中占有十分重要的地位,对我国经济的发展也颇具意义。品牌形象建设是中小企业增加竞争力的必要手段,也是支撑中小企业发展的重要动力。本文以浙江省慈溪市中小家电企业为例,进行品牌形象建设策略研究,阐述了慈溪市中小家电企业品牌形象建设中存在的问题及对策。围绕品牌形象建设,本文还从艺术设计专业的角度进行分析,为浙江省中小企业的可持续发展指出合理可行之路,旨在为浙江省中小企业的品牌形象建设提供理论依据和参考。
Small and medium-sized enterprises occupy a very important position in the economy of our country and are also of great significance to the economic development of our country. The building of brand image is an essential means for SMEs to increase their competitiveness and also an important driving force for supporting the development of SMEs. In this paper, small and medium household appliances enterprises in Cixi City, Zhejiang Province as an example, the brand image construction strategy research, described the Cixi small and medium household electrical appliance enterprises brand image of the existing problems and countermeasures. Focusing on the building of brand image, this article also analyzes from the perspective of art design profession and points out the reasonable and feasible way for the sustainable development of small and medium-sized enterprises in Zhejiang Province. The purpose is to provide the theoretical basis and reference for the brand image building of small and medium-sized enterprises in Zhejiang Province.