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百货经营惨淡,购物中心迷途破局受到宏观经济与中央政策的双重挤压,实体零售业内部正试图不断调整以适应更加严酷的生存环境。由于业态组合、动线布局以及购物舒适性等方面的先天缺陷越发难以适应不断变化的市场状况,传统百货业正逐渐被蚕食。这方面的典型代表便是华堂与百盛。继上个季度关闭位于望京的分店后,本季度华堂又关闭了位于朝阳区的北苑店。不仅如此,今年年底其位于西直门的分店也将脱离公众的视野。
Department store bleak, shopping mall lost through the double macroeconomic and central policy of the double squeeze, the real retail industry is trying to constantly adjust to more harsh living conditions. The traditional department store industry is gradually being eroded due to the inherent flaws in business portfolio, mobile layout and shopping comfort that are increasingly difficult to adapt to changing market conditions. Typical representatives in this area are Huatang and Parkson. Following the closure of the branch office in Wangjing last quarter, Huatuo closed the Beiyuan store in Chaoyang District again this quarter. Not only that, its branch in Xizhimen at the end of this year will also be out of the public view.