“一带一路”战略的提出,给北京语言大学出版社“走出去”带来了新的发展机遇。基于新的发展机遇,北京语言大学出版社立足专业特色,以“内容+互联网”思维,专注精品研发,提升品牌认知度,创新营销手段,构建立体化的营销渠道,开展多形式、多层面、多角度的国际合作,取得了明显的成效。 “Belt and Road” strategy put forward to the Beijing Language and Culture University Press “going out ” has brought new opportunities for development. Based on new opportunities for development, Beijing Language and Culture University Press bases itself on professional characteristics and focuses on product research and development to enhance brand recognition, innovate marketing methods, build a three-dimensional marketing channel and conduct multi-form and multi- The multi-faceted and multi-angle international cooperation has yielded remarkable results.