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交互式电视行业又有了新举动,这使向用户提供真正的交互式服务的美好理想又向现实迈进了一步。一个由娱乐业和 IT 业中重量级公司组成的联盟,包括英特尔、微软、Sony 和 Disney 等公司正在为创建增强的电视内容而申请发展一种不用交纳专利使用费的技术。有些电视节目允许观众接受细节性的体育统计数据,如一场棒球比赛中的统计数字等,而这个合同的建立对这种特殊的电视节目的发展至关重要。预计广播公司也将利用这种功能让用户获得更多的享受,用户再不仅仅是简单的换几个频道。比如说,用户将可以在观看商业节目时,使用他们的遥控功能购买
The interactive television industry has taken a new step, which has taken a step toward realizing the beautiful ideal of providing truly interactive services to users. A consortium of heavyweight companies in the entertainment and IT industries, including Intel, Microsoft, Sony and Disney, is seeking to develop a technology that does not pay royalties for creating enhanced TV content. Some TV programs allow viewers to receive detailed sports statistics, such as statistics in a baseball game, and the establishment of this contract is crucial for the development of this special TV program. It is expected that broadcasters will also use this feature to allow users to enjoy more, and users no longer simply change channels. For example, users will be able to use their remote control to purchase when watching commercials