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2010年,世界经济步入后金融危机时期,各企业在忙于收拾2008年国际金融海啸留下的一片狼藉的同时,也在总结2009年应对国际金融危机的经验与教训。中国石化集团化肥板块从产能过剩、价格下跌、市场低迷中拨云驱雾,他们是怎样一路挺过来的?当经济下滑的“蝴蝶翅膀”在化肥企业扇起需求骤然减少的波澜,是等待市场回暖,还是主动出击应对?从立足国内市场到开拓国际市场,从以石油、天然气为主要原料转向煤炭,从售产品到卖服务,中国石化旗下化肥企业在市场遭遇金融危机的寒流之时,不畏挑战,攻坚克难,展开了一场销售保卫战。
In 2010, as the world economy stepped into the post-financial crisis period, all enterprises were busy tidying up the mess left by the international financial tsunami in 2008 and at the same time summing up the experiences and lessons learned from the 2009 international financial crisis. Sinopec Group fertilizer sector from overcapacity, the price drop, the market downturn in the clouds flooded fog, how they come all the way over? When the economic downturn “butterfly wings ” in the fertilizer business to plunge in the sudden drop in demand is Waiting for the market to pick up, or take the initiative to respond? From the domestic market to open up the international market, from oil and gas as the main raw material to coal, from the sale of products to sell services, Sinopec’s fertilizer business in the market suffered the financial crisis of the cold , Fear of challenges, overcome difficulties, launched a sales battle.